Aaron has 20 years experience in leveraging social science knowledge into successful growth, strategy, and brand initiatives, most specifically in applying the processes and principles that serve to attach human beings to brands and institutions. A pioneer in integrating the concept of brand attachment into the marketing and branding world, Aaron has held several senior-level positions in the advertising and marketing industries. His work has helped transform the nature of many iconic masterbrands and their families including Kraft, Sara-Lee, Cadbury, Nestle, Bacardi, Scotts Miracle-Gro, Energizer, Levi’s, and Unilever.
Prior to becoming a consultant, Aaron headed up the Social and Behavioral Sciences Practice at Epsilon and Ryan Partnership, and prior to that he develop and led the planning department at the ML Rogers Agency, which was subsequently bought by Dentsu. Aaron also has extensive experience in market research including leading the Behavioral Research department at Realsight where his work earned him the distinction of becoming an Edison Award Finalist for innovation in market research. Before bringing his talents to the marketing world, Aaron worked as a university professor and also spent several years in the accounting an finance fields.
A New York Times bestelling and award-winning children’s book author, Aaron holds an MA and PhD in anthropology from the University of Florida, and a BBA in accounting from the University of Massachusetts. He resides in Hastings on Hudson, NY with his wife and three children.