We help businesses build Brand Attachment. Brand Attachment describes the strength of the bond connecting a human with a brand and it’s what will affect behaviors that foster profitability and customer lifetime value.
We help businesses scale through geographic expansion and segment extension
(especially in the elusive “M&M” segments – Millennials and Multi-Culturals).
We help businesses build new products, services and experiences designed
to build brand attachment.
CEO – The Glenmorangie Company
CEO – Blue Nectar Spirits
President – Orangina-Schweppes Int’l